The music video of Gangnam Style by recording artist Psy, was directed by Cho Soo-hyun. The director also directed Psy's 2013 single's music video "Gentleman" and the music video for "This Love" by Shinhwa. The music video was filmed in Seoul for 48 straight hours. The video was premiered on July 15, 2012 and was later made available to download digitally on October 19. In the music video Psy "pokes fun at the style of Seoul's Gangnam-gu, a flashy district with high rents, high expectations and a focus on the high-status lifestyle". In December 2012, the music video hit 1 billion views in the video-sharing website YouTube(becoming the most viewed video of all time) and in June 2014 the video gained 2.5+ billion views.
The music video is directed by Cho Soo-hyun, who also directed the MV for Psy's follow-up single "Gentleman" and the MV for "This Love" by Shinhwa. It shows Psy performing a comical horse-riding dance and appearing in unexpected locations around the Gangnam District, such as an outdoor yoga session and a hot tub. He wears several distinctive suits and black sunglasses with a mindset of "dress classy and dance cheesy". It features a "skewering [of] the Gangnam image" by the "non-Gangnam Psy"; this parody would be recognizable to viewers familiar with Korean culture.[6][7] Although there are more than ten different locations featured, only two of the scenes are actually filmed in the Gangnam district. The sauna scene, elevator scene and bathroom scene were filmed elsewhere in the greater Seoul region, and some shots were filmed in World Trade Center Seoul and the Songdo International Business District, which includes Songdo Central Park and International Business District Station.[9] The video was shot over 48 hours in July 2012.
In K-pop, it is routine to have cameos by celebrities in a music video, such as in the dance scenes in the elevator and the parking garage.The guests in the music video include:
- 4Minute member Hyuna, who dances in the subway car and attracts Psy's attention.
- Hwang Min-woo, a 7-year-old boy who dances at the beginning of the video. During an interview with CNN, Psy stated that "the night before the music video shoot, I was watching Korea's Got Talent and saw him dance to Michael Jackson. His moves were ridiculous. So we called him up and asked him to be in the music video, which was shooting the very next day, and he came and it all worked out."He has been praised for his eye-catching dance moves that have received a lot of attention from viewers.
- Comedian/television personality Korea's Nation emcee Yoo Jae-suk, who engages in a dance duel with Psy.
- Comedian/television personality Noh Hongchul, who does his trademark pelvis-thrusting dance in an elevator while Psy raps underneath him.
The music was composed by Psy and Yoo Gun-hyung, a producer in South Korea who has also collaborated with Psy in the past. Yoo also arranged the song while Psy was responsible for the lyrics.
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